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For instance, you may want to deliver an eco-friendly message to your customers, and will thus carry fair trade organic coffee and biodegradable cups and spoons.
Evangeline Marzec is a management consultant to small high-tech companies, and has been in the video games industry since 2004.
As a published writer since 1998, she has contributed articles and short stories to web and print media, including e How and Timewinder.
Describe your marketing message as well as your advertising plan.
Marketing includes the look and feel of your store and how this appeals to your customers, as well as the types of messages that you want to convey and how you’ll do that.
This part of the planning covers anything beyond your control that will affect your business.
For instance, describe how often health department inspections happen, what types of insurance you’re required to carry, how many Starbucks cafes are located in your immediate vicinity, how much a food and beverage vending license costs in your area, and so on.
Research shows that coffee is more popular than it’s ever been. The business primarily competes with Red Fern Coffee, a small coffee distributor that works exclusively with American coffee farms.
The average American drinks nine cups of coffee a week. Green Tree’s value proposition and key differentiation comes from its worldwide focus and attention to sustainability in its operations.
Green Tree is not presently seeking funding, but this may change in the future.
Right now the company is entirely bootstrapped off of Mc Bride’s savings, and she is able to purchase product at a great discount due to her personal connections in the coffee industry around the world.