You don't have to wait until your business grows to a certain size to 'get strategic'.
You want to be conscious of where you are as a business so you can develop your strategy in a way that it fits and grows with your organization.
Take a look below: The business-level strategy is the second tier in the strategy hierarchy.
Sitting under the corporate strategy, the business strategy is a means to achieve the goals of a specific business unit in the organization.
We're going to discuss 3 key strategy levels, how they differentiate and provide some context on how to use them: Corporate strategies are the ‘top’ level of strategy in an organization.
The corporate strategy will define the overall direction the organization will move in and the high-level plans of how.
No organization is too small nor large to define what they want to achieve, and how they will do it.
Here at Cascade, we've used our own strategic planning and execution software to create our corporate strategic plan.
Your marketing strategy, finance, IT, operations and other departments, all have goals and responsibilities to deliver and having a visible functional level of strategy that aligns back to the overall corporate strategy, will increase the chances of success.
In this scenario, having a functional level is just as important (sometimes more so).