Many times, you will find that your potential customers will judge the value of your product by the price.
If you price your product too low, your potential customers may think your product isn't very good.
In this section, you will include other elements of your business plan, including how your products will be advertised, how your product will be priced, information concerning your target market and your competition, how your product will be delivered, and how you will collect payment from your customers.
Most of this is self-explanatory; however, some needs further explanation. This means that you will list all of the different groups of people to whom your product or service will most greatly appeal.
This is where the old adage "you get what you pay for' comes into play. Payment Processing The more payment options that you can offer your potential customers, the more sales you'll make.
You will need to have the ability to accept credit cards, checks, and even money orders.
This will give you some idea as to pricing your own product.
However, keep in mind, a cheaper price isn't always your best option.
You have to know who the competition is, or you can't compete.
You need to know what they are offering compared with what you are offering.