And even if I or others who can get their employers to pay for their i OS habits, that's not a winning strategy for Apple long-term—which would be too bad, as Apple's services business is a winner.
One observer tried to encapsulate the services strategy this way: "Sell fewer i Phones and assorted devices such as Macs and i Watches at a higher price than mass-market rivals, and then flood those millions of users—who have more than average disposable income because they were able to afford those devices in the first place—with apps and content that they will pay for." Sounds great, with some positive signs supporting this thesis.
For example, just over the US holidays, Apple registered $1.22 billion in App Store sales.
Still, there's a problem with this formulation: Price those phones too high and you get too few people using the services.
To further cement its growing services business, Apple needs to bring more people into its ecosystem with a more approachable price point.
Fast 75 Milliarden US-Dollar Umsatz vermeldete Apple gerade für das letzte Quartal, mehr als jedes andere Unternehmen der Welt zuvor.Yes, there will always be people who will buy whatever Apple offers—sadly, I may be one of those (though I have yet to see any need for an Apple Watch, which seems completely superfluous)—but that's not a booming market.Apple has saturated the high-end market, and China's faltering economy won't prop it up.As founder Bryce Roberts has called out, "Anyone who has 'upgraded' from the [i Phone] X to the Xs knows Apple's trouble has very little to do with China." This, in turn, makes Apple's services business increasingly critical, but that success depends on lots of people using Apple hardware, not a few rich people doing so.SEE: Hardware purchasing task list (Tech Pro Research) Apple's most promising business is its services business, which includes fees derived from Apple Pay sales, App Store fees, Apple Music, etc.Ganz ohne Risiken war diese Prognose nicht, wie Apple dokumentiert: Gerade einmal 20 Apple-II-Systeme hatte das kalifornische Unternehmen seit dem Verkaufstart in Europa an den Mann bringen können.Nun war man vor allem in Deutschland auf Partnersuche.For me, the only noticeable improvement from my X to my Xs was that Face ID became less of a torment to use (but I still pine for Touch ID).In this world of non-obvious reasons to upgrade, Apple's i Message remains the one big reason to stick with i OS.China is awash in phones from Huawei and others that meet or beat Apple's i Phone specs, and usually at dramatically lower price points. Bad news for Apple is good news for Apple buyers (ZDNet) Some of us (mea culpa) have continued to purchase new i Phones each year, despite there not being any obvious reason why we should do so.While Apple's bi-annual upgrade cycle used to be driven by carrier subsidies, and not really from significant functional enhancements, the move from the X to Xs was a new low for some of us.