It's an opportunity to put to paper some of the more intangible facets of your business, like your principles, ideals, and cultural philosophies.Since an outline is such an important step in the process of writing a business plan, we’ve put together a high-level overview you can copy into your blank document to get you started (and avoid the terror of facing a blank page).Here’s a sample business plan outline: You can also start with a business plan template, and use it to inform the structure of your plan.Here’s what your business plan’s executive summary should include: This section of your business plan should answer two fundamental questions: Who are you, and what do you plan to do?Answering these questions provides an introduction to why you’re in business, why you’re different, what you have going for you, and why you’re a good investment bet.Our business plan included an overview on why we were making the move, the issues with the current business, the benefits of moving to a new platform, the potential issues during the move, the main task, added costs, and a timeline.It really covered everything we felt was the most important.Whatever your reason for writing a business plan, the task will probably still feel like a homework assignment.When you’re starting a business, your to-do list is a mile long and filled with more immediately rewarding tasks, like taking product photos, creating ad campaigns, and opening social media accounts.Your statement should explain, in a convincing manner, why your business exists, and should be no longer than a single sentence.As an example, Shopify’s mission statement is “Make commerce better for everyone.” It’s the “why” behind everything we do and clear enough that it needs no further explanation.
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